Thursday 6 October 2011

Target Audience and Questionnaire

Target audience

I am doing a target audience  questionnaire to find out who i am aiming by teaser trailer, poster, magazine cover at. I will need to have a rough idea on who i am aiming my work at. My trailer will be a comedy and for comedy's the target audience can vary. For example, is its a animation comedy like shrek, this can have an age range of 8-20 for example, for my trailer i am going to be specific in my target audience, for it will be adult humor. An example of a film with a similar target audience will be Hot fuzz or meet the parents, the humor is much different to a comedy like shrek or cat in hat for example. My type of comedy will be a type of slapstick humor, another great example of a film similar to my trailer is anchor man. This is my questionnaire on my target audience and range of films.

This is my questionnaire 





I gave this questionnaire to 20 different people and these are my results


Results to my questions

What age genre are you ?

As you can see from the results nearly 50 % of the age genre were 16-18


What genre of film do you prefer?


As you can see from my results over 50% were comedy and romance




How long would you assume a teaser trailer to be ?





Do you think the trailer should show the general storyline to the film and why ?

92% of people said YES
 8% of people said NO

Some answers to why they said yes

' in order to appeal to the audience'
' because the teaser trailers aim is to tease the audience and evoke curiousity and hypw about the film. This may not be fulfilled if the general storyline is told.'
' People wont know what its about and wont want to go and see it.'
' show the general plot and ideas to the film.'

Some answers to why they said No

'story should be hidden so you have to go watch to find out'

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