Analysis
The first we thing we notice about this poster is the postioning of the charatcters, as both of them are on other sides of the poster from each other, this could tell us that they are not the best of friends. The facial expression on each of the character tells us a lot of both of them. The angry face of Robert Downey jr and the more happy and passive face of Zack. This could tell us that within the long story of the film, Robert Downey jr is more of the miserable and agressive character and that Zack is the more laid back and happy character. Perhaps this could tell us that Robert is angry and Zack.
The fact that Roberts sun glasses are positioned on his noise and his head is on a slight tilt looking down on the camera tells us that his is being deadly serious about something. Perhaps with the picture is trying to show that he doesn't think its funny (even though its a comedy), like in a sense that his not supposed to be there.
Zack on the other hand is holding a dog, this could tell us that he is lonely and needs comfort from and animal, and perhaps trying to replace that friendship with his dog to Robert. A dog its considered to be (mans best friend) this could show that this is what Zack needs, 'a mans best friend'.
The words 'Keep pushing' are shown on the poster. Now this is related to the picture itself where we see him pushing Zacks head away from him, using a double meaning. The other could be the fact Zack is so desperate for them to be friends, so he keeps pushing to be friends.
Now the fact wee see the dog is in a neck brace and we see Robert's arm tied up tells us that they get into a bit of trouble and havoc in the film and perhaps due to this Robert is pushing Zack away.
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